The name of the conference is «Стрела» (Arrow). This name was not chosen by chance. On the one hand, it reflects the theme of the conference attention management and targeted actions, on the other hand, it is Russian-language
The key idea of the developed identity is the graphic element «arrow», which can be used as a pattern, in the logo or as an independent graphic image
Visually, the «arrow» is distinguished by the blue color associated with new technologies and digital sphere. Inside the pattern, surrounded by white others, the blue «arrow» stands out also by its direction, which emphasizes, on the one hand, the commonality and unity of the participants of the conference, and on the other hand - an individual approach to each potential participant. The use of this graphic element is also convenient because the pattern grid can be conveniently adjusted for different media
The chosen font is also synonymous and resembles the shape and thickness of a square arrow. The first letter of the logo is «tied» to the main graphic element with the help of color
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